Our Story

Sweet, Simple, and Built from Real Life

Keto & Green was born from a simple need: we wanted to eat well and live well without sacrificing the foods we loved.

I’m Kristina, and my husband Merlin and I started Keto & Green after discovering just how transformative a low-carb lifestyle could be. As a vegan with a nut allergy, I initially struggled with the typical versions of keto that relied heavily on processed or animal-based ingredients.

When we shifted toward a more plant-forward, ingredient-conscious approach, everything changed. I felt clearer, more energised and, most importantly, able to enjoy my favourite foods again... just in a more intentional way.

We realised keto didn’t have to feel greasy, restrictive or unsustainable. It could feel balanced. It could feel like something you build long-term.

But there was one thing missing.

Sweetness.

Not excess. Not indulgence for the sake of it. Just the small rituals that shape a day. Coffee in the morning, yogurt bowls, something gently sweet that felt aligned with how we were trying to live.

What we couldn’t find was a natural way to bring sweetness back that fit our values. 

That’s when we discovered monk fruit, a fruit traditionally grown in Southern China and now available in the UK and EU through a simple water-based extraction.

Our first product is exactly that: a water-extracted monk fruit infusion made with just monk fruit and water.

No erythritol.

No stevia.

No fillers.

No additives.

Keto & Green exists to make reducing sugar feel simple, not restrictive. Whether you’re keto, plant-based, diabetic, or simply trying to be more mindful of what you use every day, we want to offer something that feels like it belongs in your kitchen.

We’re not here to convert you.

Just to make it easier to eat the way you want to.

– xxx Kristina & Merlin
(Co-founders, Keto & Green)